Visiting the barber museum is an exercise in futility. No way can you see at all or appreciate it all. Certainly not in the limited time we had to enjoy it. We'll be back!!
It should be on everybody's list of things to do.
Getting to the track is the hard part sometimes. These guys are not having a good time!
No data links while I was in Yosemite. Finally back to civilization. More tomorrow.
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| US 6 Flooded |
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| Brake calipers and the crud that washed out from them |
The river is supposed to crash tonight at about 1130. After that it'll take at least a day to come down to levels were we can pass on the road. So it looks like I'm stuck here until saturday. In the meantime there's no food. The water has run out. I made a beer run in the morning on the motorcycle but that's running out too. The red cross is it won't be able to get here with supplies until tomorrow so it looks like lean times.
In the meantime we're bored to death, party as we can, and hope for the best.
I'm stuck on an island in the middle of a lake. The Susquehanna river is supposed to crest at 8pm tonite. No way home today.
Route 6 was flooded out so I tried to go around it I taking some back roads ran into nothing but flooding and roads that were rivers because the ground can't hold a water anymore. To top it off Jay loaned me his tent and mattress and I lost them somewhere trying to find a passage to move west.
Now they're predicting more flooding and flash floods so I'm thinking of turning around. Weather map is showing rain all the way through Illinois. Enough is enough. Besides I like the 1100 so much I think I wanna keep it.
Tomorrow morning I'll look at the weather map again but right now I think it's over. Its supposed to be fun and I've got nothing to prove.
Jay's cabin, a refuge for the night. The rain was so hard on the metal roof over night that I thought I was back in Hurricane Irene.
It looks good at the moment but I can see on the weather map that there are thunder storms a head.
I knew I had made a good choice 20 years ago when she suggested a better cleaner instead of having a hizzyfit about the MX boots in the kitchen sink.
 | It's Official: IE Users Have a Lower IQ! by |
The Big Box-ification of American Retail
A certain giant retailer (that I’ll call “W”) really understood the frugal nature of the American people. Many assume the company got traction in the midwest, because their values at first seem so midwestern, but frugality is a nationwide characteristic in America and it runs deep in rich and poor alike. “W” understood the psychology behind the thrill people get from saving money. They understood how to make the value of shopping in their stores about saving money and nothing more. That singular message “lowest price” was all they needed to convince all kinds of shoppers that their own worlds would be richer if they spent less.
But the catch was that the consumer had to eliminate any convenience they were used to experiencing in a traditional store. In fact, W counted on the fact that the customer thought they were the most frugal only if they suffered through the process of shopping. Think about the 4 A.M. “After Thanksgiving Sale” they instituted. Customers trampled and killed a security guard in one of their stores just to save money on a CD player – of which they already had twenty. The need for the consumer to suffer to feel like they are saving money is “key” to the perceived value.
But there was more to W’s strategy. They gave “BRANDING” a power that was once the sole purview of luxury designers. The marketers at W knew that if the consumer already recognized the product by its BRAND, the only thing the store needed to provide was the lowest price. Well it didn’t take long for other retailers to adopt this strategy. From W to luxury department stores, retailers are relying on the power of the BRAND to sell itself while the retailer only has to house and offer the product at the best possible price in order to succeed.
The biggest complaint consumers have today is “the sameness” they find at stores…all stores. The source of “the sameness” is that the same BRANDS are carried in all stores at every price level. When stores rely on BRANDS to create their identity, they give up any chance of actually having their own identity. Most BRANDS supply the stores with their own merchandise selections or merchandise that is in their BRAND advertising, on-line web sites or fashion shows. After a while the only chance for these stores to get ahead is to win with the lowest price. First we had “friends and family”, then “special discount nights and weekends” – and now the consumers have been taught to wait for the BRANDS to go on sale (i.e. W).
What this means is that consumers are self-servicing themselves out of choice, out of surprise, a chance to look distinctive and to benefit from the assistance of a consultant, to buy only what national brands decide will sell to the greatest number of people in their geography and demography. And on top of everything else, shopping just isn’t fun anymore. So what’s the real price of that?
